Union: Doop?

The Philadelphia Union, the team that brings us Bimbo this season, is now advertising doop, described in Jeff Gamage's article in yesterday's Inquirer as an "undefinable word." Gamage called the team's ad campaign promoting doop "high risk high reward." The guess here is that it will be high reward - the Union in its short history has been getting it right when it comes to marketing and promotions. But time will tell.